Building Trust
Trust Is Imperative
> To promote products and services to Western customers building trust and rapport with the customer is of the utmost importance.
> This needs to be prevalent in all dealings with the customer including sales, marketing and support.
> The lifetime value of the customer should override the short term aim of profit extraction. This centres on building long term trust with the customer.
Building Trust Through Your Western Website
> This entails modifying the website design to feel comfortable for a Western user and the content to be written in a way that will relate and engage the visitor.
> When people arrive at the website trust needs to be built and the visitor needs reasons to stay on the site.
> Navigation is important for allowing people to easily traverse the landing page and locate the information they seek.
> This information is the site content and it needs to continue to build trust, engage and be relevant for the visitor.
> A simple website translation will not achieve these goals.
