> Our objective is to help Mainland Chinese businesses promote their products and services to Western customers.

> To promote products and services to Western customers building trust and rapport with the customer is of the utmost importance.Read more...

> This entails modifying the website design to feel comfortable for a Western user and the content to be written in a way that will relate and engage the visitor.Read more...

> Chinese websites tend to alienate Western users, which erodes trust and goodwill because Western preferences, tastes, and interpretations are different from those of Chinese culture.Read more...

> Westerners prefer a clean, simple, elegant design. There is a preference for individual pages to be individual topics that are easy to navigate between and find. This entails a well organised, hierarchical structure.Read more...

> Cross-cultural sensitivity is important. This needs to be reflected in your message, web design, images, and translation. Culture, language, and norms need to be considered in the localisation to build trust and produce sales.Read more...

> The concept of providing high quality English language sales and support is often difficult for Chinese businesses but it is important for building trust with Westerners.Read more...